Our Company

Fiumi Studios is a full-service production and online content strategy company in New York City, USA and Lugano, Switzerland.

We have worked with Airbnb, Amazon Prime, the BBC, Gagosian Gallery, Netflix, The New Yorker, Tribeca Studios, Vitra Design Museum and Walmart among others (see a more complete list below).

Our Clients


  • Airbnb
  • Amazon Prime
  • AOL
  • Architectural Digest
  • Bard College
  • BBC
  • Brenau University
  • Bustle
  • California Pizza Kitchen
  • Columbia Journalism Review
  • Fusion
  • Gagosian Gallery
  • Int. Fine Print Dealers Assoc.
  • J. Walter Thompson Worldwide
  • Monocle
  • Mount Holyoke College
  • NBC News Digital
  • Netflix
  • New York Post
  • Rebecca Taylor
  • Showtime
  • Splashlight Studios
  • Teen Vogue
  • The Ethics Centre
  • The Kurt Weill Foundation
  • The Marshall Project
  • The New Yorker
  • Theory
  • Tribeca Studios
  • Unilever
  • Univision
  • Vitra Design Museum
  • Vocativ
  • Walmart
  • WhatsApp
  • Yale Medicine

Covered In The Press

  • VICE Garage
  • All-in
  • PDN
  • Glamour
  • Crain’s Business
  • Columbia Visuals
  • Story Hunter
  • Kitsplit
  • Wallpaper
  • CNN
  • Domus
  • Deine Korrespondentin
  • The Florentine
  • Girl in Florence


Elettra Fiumi is a director, producer and editor. Her documentaries focus on portraits that explore themes of discovery, innovation and sense of place. She’s told the stories of people, brands and places across nations and industries, including in technology, adventure travel, fashion, art, architecture and education. She has worked on horseback, in a war zone and through white water rapids.

Prior to Fiumi Studios, she co-founded and ran Granny Cart Productions for over five years. She started her career as a print journalist at American Express Publishing, for Departures, Black Ink and Travel+Leisure magazines. Elettra is an alum of the Columbia Journalism School, Mount Holyoke College and the International School of Florence. She speaks English, Italian and Spanish fluently and has working knowledge in French. She is based in Lugano but can often be found in Italy and elsewhere.

Elettra grew up in Florence, the cradle of the Renaissance. Her childhood was a mix of this city’s strong sense of history, beauty and art, but also of invention. As a child, she was dragged around to screenings at the Florence Film Festival that her parents founded and directed. At home, her parents ran a subtitling company based on her father’s invention of the first digital subtitling system. There, too, she was surrounded by films and the multilingual translators who worked on them. In her work, she loves to integrate a sense of the future and invention with a flavor for history, symmetry and what roots us.

Read more behind the scenes with an article by Elettra Fiumi in The Florentine, an interview with Elettra by Girl In Florence and Deine Korrespondentin. And here are some articles relating to the exhibitions associated with her personal documentary on the archives she discovered of her father’s work with Gruppo 9999:

Exploring Night Fever at Vitra Design Museum
How the 1960’s and 70’s Inspired Radical Architecture
Florence. The radical revolution of the 9999 group

Events and Consulting

Elettra Fiumi launched and leads Milan’s VCItalia, the Italian chapter of the Video Consortium, a creative community of the best non-fiction filmmakers with monthly gatherings and an active online private forum. Elettra has also organized and led workshops, conferences and other events for AbelCine, the Made in NY Media Center by IFP and Columbia’s Journalism School. She has consulted for brands, organizations and individuals.