Our Company

Fiumi Studios is a full-service production and online content strategy company with offices in New York, Los Angeles and Florence.

Our films have been featured in Architectural Digest, the BBC, Fusion, Monocle, MSNBC, The New Yorker, NBC News Digital, The New York Post, Teen Vogue, Vocativ and Univision among others. Our clients include The Ethics Centre, J. Walter Thompson Worldwide, International Fine Prints Dealers Association and Gagosian Gallery.

Our Clients


  • AOL
  • Architectural Digest
  • Bard College
  • BBC
  • Brenau University
  • Bustle
  • California Pizza Kitchen
  • Columbia Journalism Review
  • The Ethics Centre
  • Fusion
  • Gagosian Gallery
  • Int. Fine Print Dealers Assoc.
  • J. Walter Thompson Worldwide
  • The Kurt Weill Foundation
  • The Marshall Project
  • Monocle
  • Mount Holyoke College
  • NBC News Digital
  • New York Post
  • The New Yorker
  • Rebecca Taylor
  • Showtime
  • Splashlight Studios
  • Teen Vogue
  • Theory
  • Unilever
  • Univision
  • Vitra Design Museum
  • Vocativ
  • WhatsApp
  • Yale Medicine

Covered In The Press

  • PDN
  • Glamour
  • Crain’s Business
  • Columbia Visuals
  • Story Hunter
  • Kitsplit
  • Wallpaper
  • CNN
  • Domus
  • Deine Korrespondentin
  • The Florentine
  • Girl in Florence


Elettra Fiumi is a director, producer and editor. Her documentaries focus on non-narrated intimate and authentic profiles that explore themes of discovery, creation and sense of place. She’s told the stories of people, brands and places across nations and industries, including in technology, adventure travel, fashion, art, architecture and education. She has worked on horseback, in a war zone and through white water rapids.

Prior to Fiumi Studios, she co-founded and ran Granny Cart Productions for over five years. She started her career as a print journalist at American Express Publishing, for Departures, Black Ink and Travel+Leisure magazines. Elettra is an alum of the Columbia Journalism School, Mount Holyoke College and the International School of Florence. She speaks English, Italian and Spanish fluently and has working knowledge in French. She lives between New York, Milan, Florence and Los Angeles.

Elettra grew up in Florence, the cradle of the Renaissance. Her childhood was a mix of this city’s strong sense of history, beauty and art, but also of invention. As a child, she was dragged around to screenings at the Florence Film Festival that her parents founded and directed. At home, her parents ran a subtitling company based on her father’s invention of the first digital subtitling system. There, too, she was surrounded by films and the multilingual translators who worked on them. In her work, she loves to integrate a sense of the future and invention with a flavor for history, symmetry and what roots us.

Read more behind the scenes with an article by Elettra Fiumi in The Florentine, an interview with Elettra by Girl In Florence and Deine Korrespondentin. And some articles relating to the exhibitions:

Exploring Night Fever at Vitra Design Museum
How the 1960’s and 70’s Inspired Radical Architecture
Florence. The radical revolution of the 9999 group

Events and Consulting

Elettra Fiumi has organized and led workshops, conferences and other events for AbelCine, the Made in NY Media Center by IFP and Columbia’s Journalism School. She has consulted for brands, organizations and individuals.