Our Company

Fiumi Studios is a full-service production and online content strategy company with offices in New York, Los Angeles and Florence.

Our films have been featured in Architectural Digest, the BBC, Fusion, Monocle, MSNBC, The New Yorker, NBC News Digital, The New York Post, Teen Vogue, Vocativ and Univision among others. Our clients include The Ethics Centre, J. Walter Thompson Worldwide, International Fine Prints Dealers Association and Gagosian Gallery.

Our Clients


  • AOL
  • Architectural Digest
  • Bard College
  • BBC
  • Brenau University
  • Bustle
  • California Pizza Kitchen
  • Columbia Journalism Review
  • The Ethics Centre
  • Fusion
  • Gagosian Gallery
  • Int. Fine Print Dealers Assoc.
  • J. Walter Thompson Worldwide
  • The Kurt Weill Foundation
  • The Marshall Project
  • Monocle
  • Mount Holyoke College
  • NBC News Digital
  • New York Post
  • The New Yorker
  • Rebecca Taylor
  • Showtime
  • Splashlight Studios
  • Teen Vogue
  • Theory
  • Unilever
  • Univision
  • Vocativ
  • Yale Medicine

Covered In The Press

  • PDN
  • Glamour
  • Crain’s Business
  • Columbia Visuals
  • Story Hunter
  • Kitsplit


Elettra Fiumi is an entrepreneur, journalist, director, producer and editor. Prior to Fiumi Studios, she co-founded and ran Granny Cart Productions for over five years. She has worked on many different kinds of projects; she has produced short documentary series for the web, edited on tight deadlines during the war in Gaza, and worked with teams of varying sizes worldwide including in Italy, Israel, Brazil and throughout the US in New York, Boston, Los Angeles, Seattle, Washington D.C. and Atlanta.

Elettra is also working on a feature documentary that uncovers the archives of her father, Fabrizio Fiumi, which include the archives of his architecture group, 9999; extracts of the footage she has discovered have been exhibited at the Venice Biennale of Architecture, the Institute of Contemporary Arts, Palazzo Strozzi and Museo Novecento. She has also produced a short documentary on the 9999 group that is screening at the Museo Novecento.

She started her career in print journalism at American Express Publishing, for Departures, Black Ink and Travel+Leisure magazines. Elettra is an alum of the Columbia Journalism School, Mount Holyoke College and the International School of Florence. She speaks Italian and Spanish fluently and has working knowledge in French.

Elettra grew up in Florence, the cradle of the Renaissance. Her childhood was a mix of this city’s strong sense of history, beauty and art, but also of invention. As a child, she was dragged around to screenings at the Florence Film Festival that her parents founded and directed. At home, her parents ran a subtitling company based on her father’s invention of the first digital subtitling system. There, too, she was surrounded by films and the multilingual translators who worked on them. In her work, she loves to integrate her parents’ sense of the future and invention with Florence’s characteristic flavor for history, symmetry and what roots us.

Recent press on Elettra’s work includes Orgies on a Dancefloor: Space ElectronicThe Radical Revolution of the 9999 Group and Radical Utopias: An Exhibition On The Radical Movement in Florence in the ’60s and ’70s.

Events and Consulting

Elettra Fiumi has organized and led workshops, conferences and other events for AbelCine, the Made in NY Media Center by IFP and Columbia’s Journalism School. She has consulted for brands, organizations and individuals.